About the project
Date:
2025
Client:
Vodacom Mozambique
The Problem
In Mozambique, access to digital vouchers for platforms like Xbox, PlayStation, and Netflix was limited to those with credit cards or international payment methods. For the majority of users, these services were simply out of reach. M-Pesa Vouchers was created to close that gap, bringing digital entertainment access to anyone with an M-Pesa account.
My Role
I was brought in to design the product alongside the developer building it. The brief was clear: keep it simple, avoid heavy Vodacom branding, and make it fast to build. My job was not to reinvent anything but to create a clean, intuitive flow that any user could navigate without guidance.
I designed the onboarding screens to introduce users to what they would find in the app, a simple catalogue structure organised by category, a product detail screen with all the information needed to make a purchase decision, and a straightforward checkout flow using M-Pesa
What I shipped
The app was designed to feel lightweight and focused. Four key moments: discover, browse, decide, and buy.
Impact
For many users in Mozambique, this was the first time they could buy a PlayStation or Xbox voucher without needing a credit card. The app turned M-Pesa, a tool people already use daily, into a gateway to digital entertainment that was previously out of reach.
