End-to-end design of a field platform spanning 15+ journeys across distribution, KYC, and sales.
Hello!
My Works
A few things I've shipped.
Consumer app redesign and evolution for Vodacom Mozambique's hundreds of thousands subscribers
Loyalty mini app designed from scratch and fully revamped within the M-Pesa ecosystem.
A mini app that brings digital voucher purchases to M-Pesa users across Mozambique. No credit card required.
About
Designing at scale, thinking about systems
I'm Edilson de Jesus Emídio, a Product & System Designer based in Maputo, Mozambique. My background spans graphic design, digital marketing, and product, allowing me to bring visual craft, user empathy, and business awareness to every project.
For the past few years, I've been the sole designer at Vodacom Mozambique, owning end-to-end design across 4 live products from a field-agent platform used by thousands of agents nationwide to a consumer app with hundreds of thousands of subscribers. This experience shaped my approach: I think in systems, design for scale, and push things to shipped.
I integrate AI tools throughout my design process, from research synthesis and copy generation to brainstorming and design decisions allowing me to move faster without sacrificing quality.
My experiences
A career that started in graphic design and digital marketing, and evolved into product design over 6+ years across agencies, retail, and telecoms
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