About the project
My Vodacom App is Vodacom Mozambique's primary consumer app, used by hundreds of thousands subscribers to manage their accounts, buy offers, and resolve issues without visiting a store. When I joined Vodacom, the previous app had just been discontinued. I was tasked with designing the new one from scratch.
Date:
2023
Client:
Vodacom Mozambique
Context
When I joined Vodacom, the My Vodacom app had just been discontinued with no immediate replacement. I was tasked with designing the new consumer app from the ground up. At the time, I was early in my UI/UX career, and this project became a massive accelerator for my growth.
The initial foundational designs I delivered were solid enough to serve as the core reference when leadership decided to bring in an external agency to scale production. Much of the visual and structural architecture the agency delivered directly reflected my original concepts.
When the product was handed back to the internal team, I stepped up as the sole designer responsible for its ongoing evolution. Working alongside a dedicated product team, I designed new journeys, applied complex design systems, and eventually led a full revamp of the home screen that remains in use today.
My Contribution
Taking ownership of the product after the external agency handover, my work covered three main areas:
The home screen revamp was the most visible contribution. The original home delivered by the agency didn't satisfy internal stakeholders, so I redesigned it completely. The result is what users see today.
Beyond the home screen, I designed several new journeys from scratch: special offers, credit and data transfers, and balance consultation with additional features. Each was built following the Vodacom design system rules that I had learned and applied consistently across the product.
All of this was delivered while simultaneously managing the Agent App and other products, as the sole designer at Vodacom Mozambique.
Before
After
What I shipped
Beyond the home screen revamp, I designed several new journeys from scratch, each built to feel native to the product and consistent with the Vodacom design system
Impact
The My Vodacom App represents a complete transformation from the previous version that was discontinued. Where the old app struggled to retain users, the current product has become the primary digital touchpoint for hundreds of thousands of Vodacom subscribers, handling everything from balance checks to service purchases without requiring a store visit
The Art of Inheriting and Scaling a Product
One of the less-discussed challenges in product design is inheriting a product you didn't build. The visual language, the component structure, the decisions already made. My job was not to start over but to evolve what existed, add to it with consistency, and improve what wasn't working. The home screen revamp was the moment where I had the clearest opportunity to leave my mark. Everything else was about maintaining quality and continuity while moving fast as the sole designer across multiple products simultaneously
